Southern German Breeding Association: A powerful alliance
Since the very beginning, the AGS has been promoting the breeding of horses in Southern Germany at fairs, events and shows. The Southern German Championships for young riding horses, dressage, showjumping and eventing, loose jumping as well as foals are nowadays important dates in the agenda of national and international breeders. European and World Championships, the Bundeschampionate in Warendorf – Southern German horses are ranking at the top.
Six years ago, the AGS founded a daughter company, the Süddeutsche Pferdezuchtverbände Vermarktungs GmbH (Southern German Horse Marketing Ltd.), with the objective to implement a joint stallion auction in Munich-Riem. In 2004, the first Southern German Stallion Licensing and Auction took place –
kicking off what was to become a truly successful annual event: After only 5 years, the venue achieved the international breakthrough with hippologists, stallion and stud owners, breeders and of course buyers from all over Germany and the world gathering every year in late January to celebrate the dawn of the new breeding year.
Today, the Marketing department not only runs the stallion show but also the successful Southern German elite foal auction in Nördlingen and three auctions for Southern German Horses throughout the year in Munich-Riem, Marbach and Neustadt-Dosse. The Marbach weekend in November also features the Southern German saddle licensing. In Neustadt-Dosse, breeders find another chance to present stallions to the jury next to the „Showcase of the Best“, taking place in 2010 for the first time. Another marketing platform are the horse sales in Standenbühl, also new in April 2010. Of course, the opportunities of modern marketing are not left out: A premium online sales website (www.suedpferde.de) offers an exclusive lot of specifically selected dressage and showjumping horses year round.
More than 200 stud farms offer around 500 warmblood stallions in the Southern German breeding area. These have formed the Association of Southern German Stallion Owners, whose stallions are featured in the allocation plan that is issued every year. More information under www.sueddeutsche-hengsthalter.com.